Cincinnati Art Museum Enewsletter
DESCRIPTION
In order to reach more people, drive traffic to the website, reduce printing and mailing costs, and reduce paper consumption, the Cincinnati Art Museum launched the enewsletter publication in 2003. Rather than go with a standard template, I customized an enewsletter layout that capitalized on the resources of the visual arts institution while also complying with the new website design and branding standards. I am currently in the process of catering the content to interest groups with the intention of giving members a "green" option to receive publications.
In order to reach more people, drive traffic to the website, reduce printing and mailing costs, and reduce paper consumption, the Cincinnati Art Museum launched the enewsletter publication in 2003. Rather than go with a standard template, I customized an enewsletter layout that capitalized on the resources of the visual arts institution while also complying with the new website design and branding standards. I am currently in the process of catering the content to interest groups with the intention of giving members a "green" option to receive publications.
APPLICATION
Sent out through an opt-in system twice a month and linking to content on the website. Anyone can sign up through the Art Museum homepage. Both text and HTML versions are available.
Sent out through an opt-in system twice a month and linking to content on the website. Anyone can sign up through the Art Museum homepage. Both text and HTML versions are available.
